The way we work, shop, and live has altered dramatically since the start of the pandemic, and businesses need to find ways to keep up if they’re going to stay relevant and retain their customer base. Amy Cross-Webber from It’seeze explains more.
Since the start of the COVID-19 pandemic, businesses everywhere have had to find ways to adapt and innovate in order to survive. The way we work, shop, and live has altered dramatically, and businesses need to find ways to keep up if they’re going to stay relevant and retain their customer base.
One thing that has become even more important in the age of the coronavirus is the internet. A vital lifeline for both businesses and individuals, we’ve relied on the internet for everything from yoga and childcare to groceries and entertainment.
And although things may begin to get back to normal at some point soon, this marked trend towards digital operations is set to stay. Now we’ve got used to accessing a wide range of services online, we’ll be reluctant to give it up, so businesses of all shapes and sizes need to get online if they’re going to survive.
There are a number of reasons business owners are still reluctant to go digital. In some cases, they may simply be unsure as to how their business can function online. In other cases, they may not have the expertise required to design, operate and maintain a web presence. However, with things moving online faster than ever before, you can’t let anything hold your company back.
Here are five reasons why now is the right time to move your business online and why you can’t afford to be left behind.
1. Future-proofing your business
While it’s likely that most businesses will be able to reopen again at some point soon, there are no guarantees another lockdown won’t come along and force everyone to shut up shop once more. Going online can help to future-proof your business and soften the blow if your physical space is forced to close.
Going online can also future-proof your business in other ways. For example, customers now increasingly expect businesses to operate a range of online services. Investing in these services now can help you to get ahead of the competition and prepare for the ‘new normal’ world we’re all going to have to live in.
2. Opening up your client base
Moving your business online can open up your client base. Instead of only serving your local community, you’ll have access to customers across the UK, and even around the world. This could help to transform your company from a local name into a global brand.
Whether you’re a retailer, counsellor, fitness instructor or tradesperson, moving online can help you to reach new people in new parts of the world. As well as boosting your income, this can help to make your business more resilient during these uncertain times.
3. Adapting to a changing world
A lot of business owners are reluctant to move their operations online because they can’t see how the goods or services they offer are relevant in a digital world. Hands-on professions like hairdressing, personal training, and farming can be difficult to carry out online. If your business operates in an industry that’s based firmly in the physical world, you may need to adapt your business model or your services in order to thrive on a digital platform.
While these changes may not be easy, innovating your business model now could well help you to succeed in the future. Things are unlikely to get back to normal any time soon, so adapting your business may help you get through difficult times.
If you’re not sure how to move your business online, try to think a little outside the box. For example, if you’re a hairdresser, you could sell salon products through an online shop. If you’re a fitness instructor, you could train clients over video and if you’re a farmer, you could offer boxes of fresh veg for delivery.
Customers are now looking for more ways to get their products and services without leaving the house. This demand is driving many companies to move online. Most businesses will have some element that can be sold or offered online. Finding what works for you will be the key to excelling on a digital platform.
4. Contemporary design
Over the past six months, the way individuals and businesses behave online has changed considerably. By moving online now, you can take full advantage of everything we’ve learned since the start of the year and create a website that works perfectly for the world we now find ourselves in.
When creating or updating a website, it’s always best to use a professional design service. They’ll be able to make your site easy to navigate, user friendly and attractive. This is especially important if you want to take payment through your website. Payment portals need to be secure and customer data kept safe, so make sure you find a professional that really knows what they’re doing. At it’seeze, we take care of everything website-related so that you can enjoy total peace of mind, with our expert team creating websites that are unique, powerful, and secure.
5. Meeting demand
Just because the world changed almost overnight, it doesn’t mean customer demand disappeared. In fact, most businesses will find that their customer base is very much still there and is keen to start spending again as soon as possible. This is not only true for essentials like food, but also for non-essentials like yoga, entertainment, fitness and beauty.
Going online can help your business to meet this customer demand and allow you to keep your client base happy while boosting your income. If you’re not sure exactly how to monetise your goods or services, talk to your customers about how you can meet their needs. Engaging with your loyal customers is an excellent way to carry out market research and learn what your clients are really looking for.
If you don’t yet offer goods or services online, now is definitely the right time to go digital. By creating a site that’s designed specifically for the post-lockdown world, your business can satisfy its customers, innovate, and meet the demands of an ever-changing world.
Amy Cross-Webber is Marketing Manager for it’seeze Websites, an experienced and creative web design company with a specialist team of website design, web development, and technical support experts.