Longleat Enterprises Limited has selected Access Gamma and Access thankQ CRM as an integrated solution across all their commercial operations – including admissions and memberships, VIP experiences, retail, food and beverage.
Longleat Enterprises, the organisation that owns and operates Longleat, the stately home and safari park as well as their sister site Cheddar Gorge & Caves, has selected The Access Group’s Visitor Attraction Management and CRM solutions to manage a wide range of functions across its operations.
Longleat Enterprises anticipates that by implementing Access`s integrated solutions, it will allow the organisation to achieve optimum efficiencies in their operations, drive growth in their revenues; and most importantly provide the freedom to deliver an engaging visitor experience.
James Bailey, Head of Marketing at Longleat Enterprises commented:
“From the start of the tender process we were impressed by the functionality and the integrated nature that the Access solution provided. The unified system will enable us to bring all elements of our business together in one customer view which will ultimately lead to greater guest engagement.”
The implementation of Access Gamma and Access thankQ CRM will allow Longleat and Cheddar Gorge & Caves to manage ticketing & admissions, membership, VIP experiences, retail, food and beverages, across their sites from one integrated solution. Having a single source of data will allow a more customer focused approach – improving engagement with visitors and members.
Simon Baines, Divisional Managing Director of Access Not for profit & Visitor Attraction Management said of the new relationship with Longleat Enterprises:
“We are thrilled to welcome Longleat into the ever growing Access family. We believe our unique, integrated solution will give Longleat a 360 view of their sites and operational efficiencies that were previously not possible for them. We look forward to having a positive impact across Longleat’s venues.”